The Ask

Trojan wanted to create an inclusive digital experience for their intimate care products, targeting a diverse audience and breaking the stigma around sexual wellness. The project required a platform that provided personalized product recommendations and educational resources, balancing accessibility, engagement, and brand integrity.

Overview

Trojan’s digital presence faced significant challenges, including high bounce rates, an outdated user experience, and development handled by an external team. The website's bounce rate was at 65%, primarily driven by slow load times on mobile, with 53% of users abandoning the site when the website took over 3 seconds to load. The outdated interface failed to resonate with users, necessitating a shift towards a product-focused, user-friendly design. Additionally, I facilitated strong communication between stakeholders and third-party developers, ensuring alignment on design decisions and overcoming implementation challenges.

Sitemap

To ensure the Trojan team had a clear understanding of the project scope and to provide an accurate development estimation, I developed a detailed sitemap outlining the expected information architecture (IA). This included all key pages and user flows, highlighting the structure and navigation paths. A notable addition was a dedicated Landing Page for a specific product launch, which evolved into its own sub-project within the broader scope. This strategic planning helped streamline communication, set clear expectations, and align the development efforts effectively with the design vision.

The Designs

The Result

The Trojan team was thrilled with the website refresh, finding the new design more cohesive and aligned with their global strategy. As the Product Designer, I took inspiration from their campaign art direction and brought the pages to life, focusing on enhancing product visibility. I utilized a bold color palette with contrasting purple and yellow, complemented by accent colors, to make the products stand out. Additionally, I incorporated select illustrations to add visual interest and engagement throughout the site.