Rafaela Pitta
Product Designer
With over 6 years of experience in product design and design systems, I’m Raf 👋 a Senior Product Designer known for crafting intuitive, scalable, and impactful digital experiences. I’ve led high-value projects for global brands including Universal, Oracle, RBC, Adobe, Meta, Adidas, and Scotiabank, consistently translating complex challenges into clean, user-centered solutions.
My specialty lies in building and evolving design systems that drive consistency, efficiency, and accessibility across large-scale platforms. I’m passionate about bridging design and strategy to create experiences that are not only beautiful and functional, but also aligned with business goals and user needs.
I’ve also collaborated with top-tier agencies like Media Monks and Publicis Sapient, contributing to forward-thinking projects that merge creativity with cutting-edge technology. Whether working independently or with cross-functional teams, I bring a thoughtful, systems-driven approach that helps organizations deliver better products, faster.
Tools
Figma
Framer
Oracle DB
ChatGPT
Slack
Adobe Creative Cloud
HTML
CSS
React
Salesforce
GitHub
Asana
Linear
Jira
MUI Design System
PostHog
Notion
Hotjar
Experience
Senior Product Designer
Provision | Calgary, Remote
Oct 2024 - Current
7m
At Provision, I led UX design across core features including Traceability, Navigation, Workflows, and Sites—improving how food safety teams interact with and manage compliance data. I also initiated and championed the development of a shared AI prompt library, driving cross-team collaboration and innovation in our product workflows.
Senior Product Designer
Provision | Calgary, Remote
Oct 2024 - Current
7m
At Provision, I led UX design across core features including Traceability, Navigation, Workflows, and Sites—improving how food safety teams interact with and manage compliance data. I also initiated and championed the development of a shared AI prompt library, driving cross-team collaboration and innovation in our product workflows.
Senior Product Designer
Provision | Calgary, Remote
Oct 2024 - Current
7m
At Provision, I led UX design across core features including Traceability, Navigation, Workflows, and Sites—improving how food safety teams interact with and manage compliance data. I also initiated and championed the development of a shared AI prompt library, driving cross-team collaboration and innovation in our product workflows.
Senior Product Designer
Hive | Toronto, Remote
Oct 2023 - Oct 2024
1y
As the sole designer at Hive, I am responsible for shaping the product's design strategy. My role involves creating and maintaining design patterns, conducting user research and discovery sessions with the Product Team, and coordinating design efforts to ensure the seamless delivery of user flows, mockups, and refined user interfaces. I am dedicated to driving design excellence and enhancing the overall user experience.
Senior Product Designer
Hive | Toronto, Remote
Oct 2023 - Oct 2024
1y
As the sole designer at Hive, I am responsible for shaping the product's design strategy. My role involves creating and maintaining design patterns, conducting user research and discovery sessions with the Product Team, and coordinating design efforts to ensure the seamless delivery of user flows, mockups, and refined user interfaces. I am dedicated to driving design excellence and enhancing the overall user experience.
Senior Product Designer
Hive | Toronto, Remote
Oct 2023 - Oct 2024
1y
As the sole designer at Hive, I am responsible for shaping the product's design strategy. My role involves creating and maintaining design patterns, conducting user research and discovery sessions with the Product Team, and coordinating design efforts to ensure the seamless delivery of user flows, mockups, and refined user interfaces. I am dedicated to driving design excellence and enhancing the overall user experience.
Senior Product Designer
Origin Finance | Remote
Apr 2023 - Sept 2023
5 mos
At Origin Finance, a wealth management platform, I was the lead in the development of an education platform post-acquisition of Finny. Using Figma, I led the design of interactive educational modules and ensured seamless integration within the existing digital ecosystem, enhancing user engagement and platform utility. Used ChatGPT playground, Miro and Figjam, as well as Dovetail for Research methods and Notion for documentation.
Senior Product Designer
Origin Finance | Remote
Apr 2023 - Sept 2023
5 mos
At Origin Finance, a wealth management platform, I was the lead in the development of an education platform post-acquisition of Finny. Using Figma, I led the design of interactive educational modules and ensured seamless integration within the existing digital ecosystem, enhancing user engagement and platform utility. Used ChatGPT playground, Miro and Figjam, as well as Dovetail for Research methods and Notion for documentation.
Senior Product Designer
Origin Finance | Remote
Apr 2023 - Sept 2023
5 mos
At Origin Finance, a wealth management platform, I was the lead in the development of an education platform post-acquisition of Finny. Using Figma, I led the design of interactive educational modules and ensured seamless integration within the existing digital ecosystem, enhancing user engagement and platform utility. Used ChatGPT playground, Miro and Figjam, as well as Dovetail for Research methods and Notion for documentation.
Senior Product Designer
Jam3 (Monks) | Remote
Aug 2021 - Apr 2023
1y 9 mos
Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects).
Senior Product Designer
Jam3 (Monks) | Remote
Aug 2021 - Apr 2023
1y 9 mos
Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects).
Senior Product Designer
Jam3 (Monks) | Remote
Aug 2021 - Apr 2023
1y 9 mos
Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects).
User Experience Designer
Creative Circle | Remote
Mar 2021 - Aug 2021
5 mos
During a contract experience at Scotia Digital and Bond Brand Loyalty, I was responsible for ensuring product quality and optimizing user experience. At Scotia Digital, I led the redesign of Scotiabank's Retirement Program (ARIA) tool, focusing on AODA compliance and senior user experience, using Figma and Deque axe tools. At Bond Brand Loyalty, I guided the UI team in interface design and collaborated with engineering for technical validation and component gathering.
User Experience Designer
Creative Circle | Remote
Mar 2021 - Aug 2021
5 mos
During a contract experience at Scotia Digital and Bond Brand Loyalty, I was responsible for ensuring product quality and optimizing user experience. At Scotia Digital, I led the redesign of Scotiabank's Retirement Program (ARIA) tool, focusing on AODA compliance and senior user experience, using Figma and Deque axe tools. At Bond Brand Loyalty, I guided the UI team in interface design and collaborated with engineering for technical validation and component gathering.
User Experience Designer
Creative Circle | Remote
Mar 2021 - Aug 2021
5 mos
During a contract experience at Scotia Digital and Bond Brand Loyalty, I was responsible for ensuring product quality and optimizing user experience. At Scotia Digital, I led the redesign of Scotiabank's Retirement Program (ARIA) tool, focusing on AODA compliance and senior user experience, using Figma and Deque axe tools. At Bond Brand Loyalty, I guided the UI team in interface design and collaborated with engineering for technical validation and component gathering.
Education
Athabasca Univeristy
BA, Major in Political Science & History
2024 - Current
Athabasca Univeristy
BA, Major in Political Science & History
2024 - Current
Athabasca Univeristy
BA, Major in Political Science & History
2024 - Current
IIT Toronto
Degree in Business Administration
2023
IIT Toronto
Degree in Business Administration
2023
IIT Toronto
Degree in Business Administration
2023
RCIIS
Pre-Academic English
2013 - 2016
RCIIS
Pre-Academic English
2013 - 2016
RCIIS
Pre-Academic English
2013 - 2016
Certifications
UXMC in User Experience Design
Nielsen Norman Group, London
Apr 21, 2023
UXMC in User Experience Design
Nielsen Norman Group, London
Apr 21, 2023
UXMC in User Experience Design
Nielsen Norman Group, London
Apr 21, 2023
Leadership Innovation
Hebrew University of Jerusalem
May - June 2023
Leadership Innovation
Hebrew University of Jerusalem
May - June 2023
Leadership Innovation
Hebrew University of Jerusalem
May - June 2023
Membership
Young Patrons
Royal Ontario Museum
Since 2024
Young Patrons
Royal Ontario Museum
Since 2024
Young Patrons
Royal Ontario Museum
Since 2024
Member
Interaction Design Foundation
Since 2023
Member
Interaction Design Foundation
Since 2023
Member
Interaction Design Foundation
Since 2023
Got questions?
I’m always excited to collaborate on innovative and exciting projects!
Phone
647 612 4037
Got questions?
I’m always excited to collaborate on innovative and exciting projects!
Phone
647 612 4037
Got questions?
I’m always excited to collaborate on innovative and exciting projects!
Phone
647 612 4037