Rafaela Pitta

Product Designer

With over 6 years of expertise in product design and design systems, I’m Raf, a seasoned Senior Product Designer who excels in creating user-centered digital experiences that are both functional and memorable. My career has been marked by collaborations with industry giants such as Adobe, Adidas, Activision, Meta, and Scotiabank, where I’ve consistently delivered high-impact designs that resonate with users.

Specializing in design systems, I bring a deep understanding of how to scale and maintain design consistency across complex digital products. My work is driven by a commitment to excellence, ensuring that every user interaction is intuitive, seamless, and aligned with business goals.

I have also partnered with leading global agencies like Media Monks and Publicis Sapient, where I’ve contributed to projects that push the boundaries of innovation and creativity. My ability to blend strategic thinking with a meticulous design approach makes me a valuable asset to any team looking to elevate their product offerings.

Tools

Figma

Framer

Webflow

ChatGPT

Slack

Adobe Creative Cloud

HTML

CSS

React

Salesforce

GitHub

Asana

Linear

Jira

MUI Design System

PostHog

Notion

Hotjar

Experience

Senior Product Designer

Hive | Toronto, Remote

Oct 2023 - Oct 2024

1y

As the sole designer at Hive, I am responsible for shaping the product's design strategy. My role involves creating and maintaining design patterns, conducting user research and discovery sessions with the Product Team, and coordinating design efforts to ensure the seamless delivery of user flows, mockups, and refined user interfaces. I am dedicated to driving design excellence and enhancing the overall user experience.

Senior Product Designer

Hive | Toronto, Remote

Oct 2023 - Oct 2024

1y

As the sole designer at Hive, I am responsible for shaping the product's design strategy. My role involves creating and maintaining design patterns, conducting user research and discovery sessions with the Product Team, and coordinating design efforts to ensure the seamless delivery of user flows, mockups, and refined user interfaces. I am dedicated to driving design excellence and enhancing the overall user experience.

Senior Product Designer

Hive | Toronto, Remote

Oct 2023 - Oct 2024

1y

As the sole designer at Hive, I am responsible for shaping the product's design strategy. My role involves creating and maintaining design patterns, conducting user research and discovery sessions with the Product Team, and coordinating design efforts to ensure the seamless delivery of user flows, mockups, and refined user interfaces. I am dedicated to driving design excellence and enhancing the overall user experience.

Senior Product Designer

Origin Finance | Remote

Apr 2023 - Sept 2023

5 mos

At Origin Finance, a wealth management platform, I was the lead in the development of an education platform post-acquisition of Finny. Using Figma, I led the design of interactive educational modules and ensured seamless integration within the existing digital ecosystem, enhancing user engagement and platform utility. Used ChatGPT playground, Miro and Figjam, as well as Dovetail for Research methods and Notion for documentation.

Senior Product Designer

Origin Finance | Remote

Apr 2023 - Sept 2023

5 mos

At Origin Finance, a wealth management platform, I was the lead in the development of an education platform post-acquisition of Finny. Using Figma, I led the design of interactive educational modules and ensured seamless integration within the existing digital ecosystem, enhancing user engagement and platform utility. Used ChatGPT playground, Miro and Figjam, as well as Dovetail for Research methods and Notion for documentation.

Senior Product Designer

Origin Finance | Remote

Apr 2023 - Sept 2023

5 mos

At Origin Finance, a wealth management platform, I was the lead in the development of an education platform post-acquisition of Finny. Using Figma, I led the design of interactive educational modules and ensured seamless integration within the existing digital ecosystem, enhancing user engagement and platform utility. Used ChatGPT playground, Miro and Figjam, as well as Dovetail for Research methods and Notion for documentation.

Senior Product Designer

Jam3 (Monks) | Remote

Aug 2021 - Apr 2023

1y 9 mos

Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects).

Senior Product Designer

Jam3 (Monks) | Remote

Aug 2021 - Apr 2023

1y 9 mos

Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects).

Senior Product Designer

Jam3 (Monks) | Remote

Aug 2021 - Apr 2023

1y 9 mos

Crafting user flows, wireframes, user journeys. Working collaboratively with developers and creative designers to ensure high usability and creativity. Directly involved in projects with Meta, Activision, Adidas and Adobe. Using Figma and Figjam as main tools (and Adobe XD for Adobe projects).

User Experience Designer

Creative Circle | Remote

Mar 2021 - Aug 2021

5 mos

During a contract experience at Scotia Digital and Bond Brand Loyalty, I was responsible for ensuring product quality and optimizing user experience. At Scotia Digital, I led the redesign of Scotiabank's Retirement Program (ARIA) tool, focusing on AODA compliance and senior user experience, using Figma and Deque axe tools. At Bond Brand Loyalty, I guided the UI team in interface design and collaborated with engineering for technical validation and component gathering.

User Experience Designer

Creative Circle | Remote

Mar 2021 - Aug 2021

5 mos

During a contract experience at Scotia Digital and Bond Brand Loyalty, I was responsible for ensuring product quality and optimizing user experience. At Scotia Digital, I led the redesign of Scotiabank's Retirement Program (ARIA) tool, focusing on AODA compliance and senior user experience, using Figma and Deque axe tools. At Bond Brand Loyalty, I guided the UI team in interface design and collaborated with engineering for technical validation and component gathering.

User Experience Designer

Creative Circle | Remote

Mar 2021 - Aug 2021

5 mos

During a contract experience at Scotia Digital and Bond Brand Loyalty, I was responsible for ensuring product quality and optimizing user experience. At Scotia Digital, I led the redesign of Scotiabank's Retirement Program (ARIA) tool, focusing on AODA compliance and senior user experience, using Figma and Deque axe tools. At Bond Brand Loyalty, I guided the UI team in interface design and collaborated with engineering for technical validation and component gathering.

Education

Athabasca Univeristy

Bachelor's Degree, Major in Psycology & History

2024

Athabasca Univeristy

Bachelor's Degree, Major in Psycology & History

2024

Athabasca Univeristy

Bachelor's Degree, Major in Psycology & History

2024

IIT Toronto

Degree in Business Administration

2023

IIT Toronto

Degree in Business Administration

2023

IIT Toronto

Degree in Business Administration

2023

RCIIS

Pre-Academic English

2013 - 2016

RCIIS

Pre-Academic English

2013 - 2016

RCIIS

Pre-Academic English

2013 - 2016

Certifications

UXMC in User Experience Design

Nielsen Norman Group, London

Apr 21, 2023

UXMC in User Experience Design

Nielsen Norman Group, London

Apr 21, 2023

UXMC in User Experience Design

Nielsen Norman Group, London

Apr 21, 2023

Leadership Innovation

Hebrew University of Jerusalem

May - June 2023

Leadership Innovation

Hebrew University of Jerusalem

May - June 2023

Leadership Innovation

Hebrew University of Jerusalem

May - June 2023

Membership

Young Patrons

Royal Ontario Museum

Since 2024

Young Patrons

Royal Ontario Museum

Since 2024

Young Patrons

Royal Ontario Museum

Since 2024

Member

Interaction Design Foundation

Since 2023

Member

Interaction Design Foundation

Since 2023

Member

Interaction Design Foundation

Since 2023

Got questions?

I’m always excited to collaborate on innovative and exciting projects!

Phone

647 612 4037

Got questions?

I’m always excited to collaborate on innovative and exciting projects!

Phone

647 612 4037

Got questions?

I’m always excited to collaborate on innovative and exciting projects!

Phone

647 612 4037

Made in Canada 🇨🇦 · ©2024 Rafaela Pitta

Made in Canada 🇨🇦 · ©2024 Rafaela Pitta

Made in Canada 🇨🇦 · ©2024 Rafaela Pitta