The Concept
Adidas Originals and Xbox collaborated to celebrate the 20th anniversary of Xbox. Our goal was to create a nostalgic, engaging digital experience that would resonate with users by blending elements of gaming and fashion, transporting them back to the early 2000s.
UX Goals
Engaging Experience: Craft a scrolling adventure that evokes nostalgia and excitement for both brands.
Clear Documentation: Ensure all UX documentation is precise, enabling seamless collaboration between teams.
Enjoyable Journey: Design an intuitive experience that users can navigate effortlessly, ensuring an enjoyable interaction.
Research
To create a user-centric experience, we conducted in-depth research on digital interactions and nostalgia-driven engagement. Insights from this research helped shape the design approach, focusing on sustained engagement and user satisfaction.
